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Business Insider is highlighting the top PR agents for social-media stars. We want to know: who are the top PR pros in the influencer industry? AdvertisementThanks to the help of her team, TikTok star Alix Earle has attended exclusive events and graced magazines like Cosmopolitan, Nylon, and Elle. She works with the agency Align PR, which also represents celebrities and influencers like podcasters Cody Ko and Noel Miller, TikTok star Remi Bader, and creator Davis Burleson. This story is available exclusively to Business Insider subscribers.
Persons: , TikTok, Alix Earle, Elle, Earle, Cody Ko, Noel Miller, Remi Bader, Davis Burleson Organizations: Service, Business
These publicists help bridge the gap between traditional media and the creator economy. They represent influencers on platforms like TikTok, YouTube, and Instagram. These high-profile influencers use PR professionals to help them craft their images and land them media appearances. In our fourth annual power list, Insider is spotlighting top publicists and PR pros working with creators on Instagram, TikTok, YouTube, and Twitch. We chose the PR professionals based on factors like their roles, responsibilities, and impact on their clients and the creator economy broadly.
For the fourth year, Insider is recognizing the top PR reps for influencers and content creators. These publicists help bridge the gap between traditional media and the creator economy. These high-profile influencers use PR professionals to help them craft their images and land them media appearances. In our fourth annual power list, Insider is spotlighting top publicists and PR pros working with creators on Instagram, TikTok, YouTube, and Twitch. We chose the PR professionals based on factors like their roles, responsibilities, and impact on their clients and the creator economy broadly.
"We're really thrilled with the response the station has had," Steve Blatter, the senior vice president and general manager of music programming at SiriusXM, told Insider. "We did go through a very hefty host-selection process," said William Gruger, who works on global music programming at TikTok. Branching out to a younger audienceSiriusXM views TikTok Radio as a path to attracting the next generation of subscribers. "Our first reaction to who might be listening to TikTok Radio is a younger audience, which I think it definitely is," Steinbock said. For the TikTok Radio hosts themselves, preparing for a SiriusXM recording session often just means bingeing on TikTok like a typical user.
"We're really thrilled with the response the station has had," Steve Blatter, the senior vice president and general manager of music programming at SiriusXM, told Insider. In between tracks, the channel's hosts, who are TikTok creators themselves, often explain how a song went viral on the app. "We did go through a very hefty host-selection process," said William Gruger, who works on global music programming at TikTok. Branching out to a younger audienceSiriusXM views TikTok Radio as a path to attracting the next generation of subscribers. For the TikTok Radio hosts themselves, preparing for a SiriusXM recording session often just means bingeing on TikTok like a typical user.
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